Showing By Doing.
No small talk. Only bold action.
A global media network, digital consultancy, and product studio. We help our clients grow through technology and reach audiences at scale.
Clients We Have Worked With
What We Do
Four pillars. One mission: accelerate growth through technology.
Sports Media Publishing Group
500+ properties across 42 markets delivering high-intent audiences to advertisers in iGaming and beyond.
- Modern programmatic ad tech
- Precision audience targeting
- High-converting traffic
AI Consultancy
Strategic advisory for digital transformation, AI adoption, product development, and building high-performing tech teams.
- Digital transformation
- AI strategy & implementation
- Talent & organization design
Product Studio
We build digital products fast. Spec-driven development with agentic coding delivers rapid time-to-market at lower cost.
- Spec-driven development
- Agentic coding workflows
- Rapid prototyping to production
Tech Due Diligence
Technology validation for PE, VC, and startups. We assess products, architectures, and market fit to de-risk investments.
- Technical assessment
- Architecture review
- Market & product fit analysis
Some of Our Products
Built by our product studio. Powered by agentic coding.
Sports Media Network
500+ sports media properties across 42 markets delivering high-intent audiences for iGaming and performance marketing.
Flywheel Motion
Personal brand acceleration for high-impact professionals. Build authority, attract high-ticket clients, and grow your personal brand with AI-powered services.
CTAIO
Weekly intelligence on AI strategy, enterprise infrastructure, and executive leadership for CTO, CIO, and CAIO roles.
WTF Radar
Independent AI tool rankings and market intelligence. Data-driven analysis across 20+ categories, updated weekly.
Tipmaster
Social sports betting game for friends. Predict match outcomes, compete in leagues, and climb the leaderboard.
Thomas Prommer
Technology Executive, CTO/CIO, AI Strategy Consultant. Hybrid Athlete competing in Marathon, Ironman, and HYROX.
Gangnam Beauty Guide
Your comprehensive guide to plastic surgery, beauty clinics, and aesthetic treatments in Seoul's Gangnam district.
Looksmaxxing.guide
Science-backed guide to facial aesthetics, grooming, and appearance optimization. Evidence-based routines, product reviews, and expert advice for men.
aiStrategy.guide
A dedicated resource for enterprise AI strategy and software-engineering leadership, from readiness assessment to code review and team operating models.
About Us
We The Flywheel operates at the intersection of media, technology, and investment. Our sports media network spans 500+ properties across 42 locales, connecting advertisers with high-intent audiences in iGaming and performance marketing.
Beyond media, we advise companies on digital transformation and AI adoption, and build products using spec-driven development and agentic coding. We also partner with private equity firms, venture capital investors, and management consultancies to provide technology due diligence — assessing products, architectures, and engineering teams to de-risk investments and inform strategic decisions.
Yes, WTF is intentional—and often what our clients think when they first experience our GTM and iteration speed. We don't take ourselves too seriously, but we take results seriously. We love what we do, we love to create, and we move fast to drive real business impact.
Our Group CEO
Thomas Prommer
A global technology executive with 20+ years leading AI-driven digital transformations for Fortune 500 enterprises. Former Global SVP Engineering at Adidas (500+ engineers), CIO at Sweetgreen, and Senior Technology Advisor at Bain Capital.
He has partnered with Google, Amazon, Apple, Nike, McDonald's, Toyota, Verizon, and more. Educated at Karlsruhe Institute of Technology, Carnegie Mellon, MIT Sloan, Harvard, and Wharton.
Let's Talk
Whether you're looking to reach audiences, transform your business, build a product, or validate a deal.