11x built the loudest brand in AI SDRs. It still sells the most autonomous outbound agent in this cluster, at annual prices, and its 2025 trust problems mean references matter more here than anywhere else.
Key Takeaways
- The most autonomous outbound agent. — Alice researches, writes and sends across email, LinkedIn, phone, SMS and WhatsApp from a 400M+ contact database; Julian handles inbound chat and voice.
- Expensive to evaluate. — 11x lists Alice from $3,750 a month and Julian from $2,417 (chat) or $5,333 (voice) a month, all billed annually.
- Check references. — TechCrunch reported in March 2025 that 11x listed customers who said they were not customers. The founder stepped down as CEO in May 2025.
What does 11x do?
11x sells two agents. Alice is an outbound AI SDR that prospects from a database of 400M+ contacts with 21+ enrichment providers, researches accounts from sources such as LinkedIn, earnings reports and company news, and runs coordinated sequences across email, LinkedIn, phone, SMS, WhatsApp and website chat. Julian handles inbound chat and voice: it qualifies, handles objections, books meetings and follows up. Both sync two ways with Salesforce, HubSpot and Pipedrive, and 11x manages warmed mailboxes with inbox rotation (11x).
The company's history is part of the evaluation. TechCrunch reported on March 24, 2025 that 11x listed ZoomInfo and Airtable as customers when both said they were not; Pleo and Rho confirmed they were customers. 11x disputed the revenue characterization and cited 79% retention (summary). Founder Hasan Sukkar stepped down as CEO in May 2025 (TechCrunch); Prabhav Jain took over. 11x cites $70M+ raised from a16z and Benchmark. Its case-study figures are self-reported.
How does 11x score?
Editorial scores from published documentation, pricing pages and announcements through October 31, 2026, not results from running the product. Total: 14/20, on the same criteria as the Best AI SDR Tools guide.
| Criterion | Score | Why |
|---|---|---|
| Autonomy | 5/5 | Alice runs research, writing, multichannel sending and booking; Julian runs inbound chat and voice. |
| Control | 2/5 | SOC 2 Type II and GDPR claims, but a 2025 report on customer claims and few documented approval controls. |
| Reach | 5/5 | 400M+ contacts, 21+ data providers, six channels, two-way Salesforce, HubSpot and Pipedrive sync. |
| Access | 2/5 | Prices published only as annual starting points; demo-gated buying. |
How is 11x priced?
As published by 11x in June 2026: Alice from $3,750 a month, Julian Chat from $2,417 a month and Julian Voice from $5,333 a month, billed annually and priced on leads rather than sends; Pro and Enterprise tiers scale with volume, users and channels. Ask about the term, the break clause and who owns the sending domains if you leave.
Who is 11x for?
- Fits: companies with an annual budget for a fully autonomous outbound and inbound agent across many channels and languages.
- Look elsewhere: if you want to pilot cheaply (AiSDR), keep approvals at every step (Artisan) or keep reps in control (Regie.ai).
What are the 11x alternatives?
- Artisan: Ava 2.0, autonomous outbound with approval gates.
- AiSDR: pay per person prospected, no contract.
- Qualified Piper: inbound only, now part of Salesforce.
- Compare: 11x vs Artisan vs AiSDR.
Related questions
- Which AI SDR tools are worth a pilot in 2026?
- 11x, Artisan or AiSDR: which autonomous AI SDR fits?
- What are the consent and data risks of agentic marketing? (partner site CTAIO)
- How does Artisan's Ava 2.0 handle approvals?
Sources
- 11x, Outreach vs 11x (Jun 17, 2026; vendor page).
- UsagePricing, 11x customer claims controversy (summarizing TechCrunch, Mar 24, 2025).
- Toarn, 11x.ai competitive analysis (Q2 2026).
- TechCrunch, 11x CEO Hasan Sukkar steps down (May 5, 2025).
How much does 11x cost?
11x's own comparison page (June 2026) says Alice starts at $3,750 a month and Julian at $2,417 a month for chat or $5,333 a month for voice, all billed annually, with higher Pro and Enterprise tiers by volume and channels. Third-party trackers report 11x as demo-gated with no self-serve trial.
What is the difference between Alice and Julian?
Alice is 11x's outbound AI SDR: it prospects, researches, writes and sends multichannel outreach and books meetings. Julian is its inbound agent for website chat and phone, which qualifies leads, handles objections, books meetings and follows up by SMS and WhatsApp.
What was the 11x controversy?
On March 24, 2025, TechCrunch reported that 11x had shown ZoomInfo and Airtable as customers when both said they were not, and that employees questioned how it counted annual recurring revenue on contracts with three-month break clauses. 11x said it reports contracted ARR and has 79% retention. CEO Hasan Sukkar stepped down in May 2025 and Prabhav Jain became CEO.
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