About We The Flywheel

We The Flywheel is an AI-native digital group company, operating since 2019 and founded by Thomas Prommer. Flywheel Media runs our performance media network of 500+ properties across 42 markets, and Flywheel Sports produces independent sports journalism.

Flywheel Studio builds digital products with spec-driven development and agentic coding, and Flywheel Motion accelerates personal brands for high-impact professionals. Flywheel Advisory pairs AI consultancy with technology due diligence — digital transformation and AI adoption for enterprises, and product, architecture, and team assessments that help private equity firms, venture investors, and founders de-risk investments. More companies are on the way.

Corporate Registration

We The Flywheel is the operating and brand name used since 2019 by The Flywheel Corporation, a Seychelles International Business Company (IBC) incorporated on 14 June 2023 under registration number IBC No. 238226.

Legal name
The Flywheel Corporation
Registration number
Seychelles IBC No. 238226
Date of incorporation
14 June 2023
Registered office
House of Francis, Room 303, Ile Du Port, Mahé, Seychelles
Director
Thomas Prommer

Our Companies

Flywheel Media

Our performance media network: 500+ properties across 42 markets connecting advertisers with high-intent audiences in iGaming and beyond.

Flywheel Sports

Independent sports journalism and editorial coverage.

Flywheel Studio

Our product studio. Spec-driven development and agentic coding ship digital products fast, at lower cost.

Flywheel Motion

Mission-led brand acceleration for high-impact professionals.

Flywheel Advisory

Our AI consultancy and technology due-diligence practice. Digital transformation and AI adoption for enterprises, and technology validation for PE, VC, and founders.

Our Founder

Group CEO & CTAIO

Thomas Prommer

A global technology executive with 20+ years leading AI-driven digital transformations for Fortune 500 enterprises. Former Global SVP Engineering at Adidas (500+ engineers), CIO at Sweetgreen, and Senior Technology Advisor at Bain Capital.

He has partnered with Google, Amazon, Apple, Nike, McDonald's, Toyota, Verizon, and more. Educated at Karlsruhe Institute of Technology, Carnegie Mellon, MIT Sloan, Harvard, and Wharton.

He is also Co-Founder of Flywheel Motion, a mission-led brand acceleration studio for high-impact professionals.

This Thomas Prommer is the Group CEO of We The Flywheel and is distinct from other individuals sharing the same name.

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