The audiences advertisers want, on properties we own.
A performance media network of 500-plus owned properties across 42 markets. First-party audiences in iGaming, beauty, and endurance sport, reached through a stack we build and run ourselves.
Updated 8 July 2026
The thesis
Owned beats rented. A network that operates its own properties controls the audience, the data, and the outcome in a way a broker never can.
Most media buying runs on inventory nobody in the chain actually owns. We took the opposite path: build the properties, earn the audiences, and run the ad technology on our own stack. That gives advertisers cleaner intent and first-party data, and gives publishers a partner who operates rather than skims. Performance you can stand behind starts with owning what you sell.
What we do
- 01 The network
Owned & operated properties
500-plus properties we build, run, and control across 42 markets. First-party audiences and editorial we answer for, not rented traffic.
- 02 For advertisers
Programmatic ad technology
Yield, header bidding, and direct deals run on our own stack. Advertisers reach intent; publishers keep more of the revenue.
- 03 For advertisers
iGaming & performance audiences
High-intent verticals where performance is measured in conversions, not impressions. iGaming, beauty, and endurance sport at the core.
- 04 For partners
Publisher & partner deals
Distribution, monetization, and audience partnerships for publishers who want a network that operates rather than just brokers.
Who we help
Brands chasing intent
You want conversions, not impressions. We put your spend in front of high-intent audiences on properties we own, with first-party data and performance you can measure.
Partners & operators
You run quality inventory and want more than a broker. We bring distribution, monetization, and an ad stack built to keep more of the revenue with the people making the content.
“We do not rent audiences. We build the properties they come back to.”
Press & recognition
Fast Company World Changing Idea 2026 Flywheel Motion Read → 
HotTopics Global CIO 2026 Thomas Prommer · Group CEO Read → In the press
- Fast Company names Flywheel Motion a 2026 World Changing Idea
- Built on three years of global field research across 50+ countries
- Why most companies still think too small about AI
As featured in
- HotTopics
- Fast Company
- AP News
- USA Today
- CIO.com
- Barchart
Common questions
What is Flywheel Media?
A performance media network. We own and operate more than 500 properties across 42 markets and connect advertisers with high-intent audiences in verticals like iGaming, beauty, and endurance sport. The properties are ours, so the audiences and the data are first-party.
How is an owned-and-operated network different from an ad network?
A typical ad network brokers space it does not control. We build and run the properties, so we own the audience relationship, the editorial, and the first-party data. That means cleaner targeting, more durable inventory, and performance we can actually stand behind.
Which verticals perform best?
High-intent categories where a click has commercial weight: iGaming, beauty, and endurance sport are at the core, with more markets added as they prove out. If your audience is in one of those, the fit is strong.
Can publishers work with the network?
Yes. Beyond our owned properties, we partner with publishers on distribution, monetization, and audience deals. If you run quality inventory and want an operator rather than a broker, start a conversation.
Start here
Reach the audiences that convert.
Advertiser campaigns, publisher partnerships, or audience deals across the network.
Work with the network