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Group CEO & CTAIO

Thomas Prommer

Thomas Prommer is Group CEO and Chief Technology and AI Officer (CTAIO) of We The Flywheel, leading enterprise AI strategy, platform engineering and digital transformation.

Thomas Prommer, Group CEO and CTAIO

Thomas Prommer is an enterprise AI strategist, Group CEO and CTAIO of We The Flywheel, and founder of the CTAIO community. He advises boards and executive teams and was Global SVP Engineering at adidas from 2020 to 2022. He is also a hybrid athlete training for Challenge Roth 2027.

As Group CEO and CTAIO, Thomas leads work across enterprise AI strategy, platform engineering and digital transformation. Explore the group and its operating companies or our technology and AI advisory work.

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Leadership and current work

Group Chief Executive Officer & Chief Technology and AI Officer (CTAIO)
We The Flywheel2021–present
Co-Founder; Technology, Growth & AI
Flywheel Motion2026-11–present
Community Builder
CTAIO2025–present
Technology, AI, and Data Advisor
Thomas Prommer | TPR2021–present

Executive career

Thomas has held technology and engineering leadership roles across global brands, agencies and investment businesses.

  1. Global SVP Engineering

    adidas
    2020–2022
  2. Senior Technology Advisor

    Bain Capital
    2019–2020-11
  3. CTO (Incumbent)

    Moment
    2019–2020-11
  4. Chief Information Officer

    sweetgreen
    2018–2019
  5. President, Technology

    Huge
    2010–2018
  6. Global Director of Technology

    Fantasy
    2007–2010
  7. Management Consultant

    Roland Berger
    2006–2007
  8. Software Engineer

    Lufthansa Systems
    2004–2006

Recognition and education

Personal recognition includes CTO Craft 100 2026 and HotTopics Global CIO 100 2026. Fast Company World Changing Ideas 2026 recognized Flywheel Motion, the company he co-founded.

  • M.Sc. Computer Science, Artificial Intelligence & Web-based Systems, Karlsruhe Institute of Technology
  • B.Sc. Computer Science, Karlsruhe Institute of Technology

His full career and credentials include executive education and professional certifications.

About Thomas

Beyond the group, Thomas is writing The Compounding CEO and co-authoring The AI Marketing Flywheel with Andi Cross. Both books are in development. He builds the CTAIO community, and trains as a marathon runner and HYROX athlete. His personal site covers that wider work.

Thomas on LinkedIn · Personal biography

Questions about Thomas’s role

Who is the Group CEO of We The Flywheel?

Thomas Prommer is Group Chief Executive Officer & Chief Technology and AI Officer (CTAIO). He has held the group role since 2021.

What does Thomas Prommer do at the group?

He leads work across enterprise AI strategy, platform engineering and digital transformation. He is also Co-Founder; Technology, Growth & AI at Flywheel Motion.

Where can I find his full personal profile?

His personal site carries his wider career, publications, speaking, recommendations and race results. This page describes his leadership of We The Flywheel.

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