Agentforce is Salesforce's agent layer across its clouds. For marketing and sales development it now covers campaign actions, content, inbound qualification and outbound prospecting, at different stages of release.
Key Takeaways
- Marketing agents, some in pilot. — Campaign management from Slack via MCP shipped in June 2026; the Content Agent and the goal-driven Marketing Goals Agent were in pilot.
- Piper and Hunter for pipeline. — Piper (inbound, from the Qualified acquisition) is generally available; Hunter (outbound) was in pilot with GA planned for November 2026.
- Published metering. — $500 per 100,000 Flex Credits or $2 per conversation, or per-user add-ons from $125 a month, on top of Salesforce licences.
What does Agentforce do for marketing and sales development?
At Connections on June 3, 2026, Salesforce announced campaign management in Slack through MCP, letting marketers request segments, create campaigns, update journeys and ask about performance (generally available in June 2026), plus an Agentforce Content Agent and a Marketing Goals Agent that runs campaigns toward marketer-defined goals within budgets and guardrails, both in pilot (Salesforce).
For pipeline, Salesforce's September 2026 job-ready agents include Piper, the inbound agent from its Qualified acquisition (generally available), and Hunter, an outbound agent that works a pipeline from research to outreach over weeks and months (pilot, GA planned for November 2026) (Salesforce). Dreamforce 2026 added A/B experimentation for agent variants in beta (Salesforce).
How does Salesforce Agentforce score?
Editorial scores from published documentation, pricing pages and announcements through October 31, 2026, not results from running the product. Total: 16/20, on the same criteria as the Best AI Marketing Agents guide. These are the marketing-guide scores. In the AI SDR guide, Hunter scores 13/20 (autonomy 4, control 4, reach 3, access 2) while it is in pilot, and Piper is scored separately.
| Criterion | Score | Why |
|---|---|---|
| Autonomy | 4/5 | Campaign actions from Slack and Piper are GA; goal-driven campaigns and Hunter were not yet. |
| Control | 5/5 | Budgets and guardrails on goal agents; agents act within existing Salesforce permissions. |
| Reach | 5/5 | Customer data, marketing channels, sales pipeline and website in one platform. |
| Access | 2/5 | Metering published, but on top of enterprise licences; no trial listed. |
How is Agentforce priced?
Salesforce publishes Agentforce units: $500 per 100,000 Flex Credits, $2 per conversation, Agentforce add-ons for Sales, Service and Field Service at $125 per user a month, Agentforce 1 Editions from $550 per user a month with 2.5M Flex Credits per org per year, and a $5 Agentforce User License that requires Flex Credits. These sit on top of Salesforce platform licences; marketing-specific agent pricing is not listed separately.
Who is Salesforce Agentforce for?
- Fits: enterprises whose customer, consent and pipeline data already live in Salesforce.
- Look elsewhere: mid-market teams on HubSpot (HubSpot), content production independent of your suite (Writer, Typeface) or a quick AI SDR pilot (AiSDR).
What are the Salesforce Agentforce alternatives?
- HubSpot Agent Hub: CRM-native agents included in paid editions.
- Adobe GenStudio: content supply chain for Adobe shops.
- Qualified Piper: the inbound agent in detail.
- Compare suites in the marketing agents ranking.
Related questions
- Which AI marketing agents score best in 2026?
- Which AI SDR tools are worth a pilot in 2026?
- What are the consent and data risks of agentic marketing? (partner site CTAIO)
- Should you stay on Salesforce or move to an AI-native CRM?
Sources
- Salesforce, Salesforce puts an AI marketing team in every marketer's hands (Jun 3, 2026).
- Salesforce, Agentforce job-ready AI agents (Sep 2026).
- Salesforce, 21 things announced at Dreamforce 2026.
- Salesforce, Agentforce pricing.
- Salesforce, Salesforce signs definitive agreement to acquire Qualified (Dec 17, 2025; completed Apr 1, 2026).
What is Agentforce Marketing?
Agentforce Marketing is Salesforce's set of AI agents for marketing teams. In June 2026 Salesforce announced campaign management in Slack through MCP (generally available that month), an Agentforce Content Agent that generates and localizes omni-channel content, and a Marketing Goals Agent that runs campaigns toward goals within budgets and guardrails, the last two in pilot.
How much does Agentforce cost?
As published in October 2026: Flex Credits at $500 per 100,000 credits, $2 per conversation, Agentforce add-ons for Sales, Service and Field Service at $125 per user a month, Agentforce 1 Editions from $550 per user a month, and an Agentforce User License at $5 per user a month that requires Flex Credits.
What are Piper and Hunter?
They are Salesforce's named sales development agents. Piper, from the Qualified acquisition, engages and qualifies inbound leads across websites and inboxes and is generally available. Hunter works an outbound pipeline from research to outreach over weeks; Salesforce's September 2026 list showed it in pilot with general availability planned for November 2026.
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