Flywheel Advisory — five ways to structure the page
Same company, same shell, same content facts. Five different structural directions for the dedicated service page. Open each, then pick the one to roll out across the other operating companies.
Lead — Narrative × Editorial
v1’s narrative arc and dual-audience content, rebuilt in v5’s editorial UI: paper background with hairline rules, display-type headlines, the service index, a full-bleed pull-quote, and the dark principal block.
The current frontrunner. Roll this structure out to Media and Studio.
Open layout →Narrative
Editorial story arc. A thesis, then what we do, who we help, and the principal — flowing prose, few boxes. Reads like a confident consultancy essay.
Best when the differentiator is judgment and point of view.
Open layout →Metrics-led
Numbers up front. A large stat band, quantified outcome tiles, and services with proof points. Board-ready, punchy, confident.
Best for buyers who want proof and scale at a glance.
Open layout →Case-study
Trust through examples. Client strip up top, then representative engagements in Challenge → Approach → Outcome, plus a testimonial pull-quote.
Best when references and demonstrated results close the deal.
Open layout →Productized
Advisory as buyable engagements. Named packages with scope, timeline, deliverables, and outcome — a pricing-tier structure without the prices.
Best for a clear, low-friction path from interest to booking.
Open layout →Editorial
Authority through perspective. Big-type POV theses, pull-quotes, an understated service index, and an author-style principal block. Premium magazine feel.
Best for positioning at the top of the market on ideas.
Open layout →